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INSA - Business, Marketing and Communication School

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INSA Estudios Superiores, es una entidad privada con más de 20 años de experiencia en la formación de profesionales que al finalizar sus estudios se incorporan con éxito al mundo empresarial.

El proyecto educativo de INSA tiene como objetivo la formación integral del alumno tanto en el campo profesional del Marketing, la Publicidad y las Relaciones Públicas como en su desarrollo personal en una sociedad libre y solidaria.

Este proyecto se basa en las siguientes características para alcanzar la misión:
- Búsqueda constante de la Excelencia Académica
Basada en formar profesionales del Marketing y la Comunicación de forma competente y con los mejores medios humanos y materiales.
- Adecuación de la formación universitaria a la realidad profesional y social
Actualizando los programas y el plan de estudios a las necesidades de una realidad laboral y profesional cambiante.

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Este curso está dentro de la categoría Masters Profesionales y lo imparte INSA - Business, Marketing and Communication School. Con una duración de 1 anos que cursarás de Forma Presencial en Barcelona en Inglés, tiene un precio de 6.000€ ... no esperes más y Solicita Información Gratis Ahora o Sigue Leyendo

Detalles del International MBA (english)

Introducción

Objectives

  • To provide the student the best tools, knowledge and abilities in order to succeed at executive level in the international business arena.
  • To show you how to make the beneficial decisions for your business internationally through an accurate analysis of the global market, operating systems, budget management, strategic planning and productivity.
  • To effectively teach you the ethical principles required of an executive in this field.


Objetivos

Objectives

  • To provide the student the best tools, knowledge and abilities in order to succeed at executive level in the international business arena.
  • To show you how to make the beneficial decisions for your business internationally through an accurate analysis of the global market, operating systems, budget management, strategic planning and productivity.
  • To effectively teach you the ethical principles required of an executive in this field.

 

Syllabus

1. Company Policy and General management Strategy.
2. Strategies and Policies in the Marketing Management.
3. Economic Control and Optimization of results.
4. Commercial Management Organization of Networks.
5. Management Skills: coaching, empowerment, leadership and organization.
6. Economic Analysis of Managerial Decisions.
7. Financial Management: management, strategy and creation of value.
8. Company Evaluation: mergers, procurement, joint ventures.
9. Globalization and Internationalization of Markets. Analysis.
10. Management Ethics and Social Corporate Responsibility.
11. Branding, the management of the value of a brand (Know-How).
12. Product Manager: design and implementation of the Policies and the Marketing Plan.
13. Sales Forecasts – Forecast – Forenet – (Expert Systems in Business Forecasts).
14. Products and Branding Positioning Strategy: Globalization, opening new markets.
15. Production Management, Quality, Logistics and distribution of the product.
16. Trade Fairs, Conventions, Congresses.
17. Customer Marketing. Customer Loyalty Schemes. Control of new channels.
18. Marketing in industrial companies and services.
19. Application of Marketing 2.0 in the company.
20. Optimization of product margins. Pricing policy and profits maximization.
21. The social issues: cooperation and resolution of labour conflicts.
22. Judicial and Fiscal Treatment of Managerial Activities.
23. Technological Innovation in Companies. Managing global Know-How.
24. Balance Scorecard: design of management strategies.
25. Final Project: Strategic Business Plan.


Metodología
  • The methodology is based on active learning and ongoing practice. Effective and beneficial training comes as a direct result of being actively involved in the course.
  • All members of the teaching staff are all leading professionals in their chosen field.

Timetable

  • Timetable: Monday to Thursday 19:00-22:00h.
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